If I am
not involved in the logistics, then what am
I involved in?
Essentially, you will be involved in
marketing to groups of people - not to
individuals. This will involve advertising
in the local market, conducting slide shows
(which are advertised in the local press)
and contacting alumni societies, senior
centres, photographic groups, schools,
clubs, etc. We also intend to market one
tour in the first year of franchising and
two to three trips per year where you will
escort the tour.
It sounds
complicated, I have not been involved in
travel marketing before. What does it entail
and what skills do I need?
First and foremost, you must have a love for
travel. An ability to talk to people and an
enthusiasm for public speaking are real
advantages.
Do I
have to create my own marketing system?
No. We will provide all the brochures,
websites, training videos and slide shows.
We will also design ads for specific
newspapers.
Do I
have to pay for advertising out of my own
pocket after the franchise has been paid?
Not for the first two years. By year three,
once the bookings are rolling in, we expect
10% of all revenue in your area to be spent
on advertising. |
