1. Press Advertising in the travel sections of major newspapers, such as Denver Post, New York Times, Los Angeles Times, Boston Globe or the most well-read newspaper in your area. These tours are commissionable to the franchise if they come about by way of (a) a slide presentation or (b) a departure led by the franchise. We expect two groups in the first year of operation and three groups per year thereafter.

2. Eleven websites providing prices from a specific gateway. It is important to note that each area will be feeding into an already existing infrastructure of scheduled departures. Each website will be aggressively promoted through search engine optimization.